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BMW MOTORRAD Privacy Policy

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Last Updated: January 1, 2023

This privacy policy applies to BMW of North America, LLC, its subsidiaries, affiliates, and service providers (collectively, “BMW NA,” “we,” “our,” and “us”). This privacy policy applies to information collected through our websites, mobile or smart watch apps, vehicles, API applications, virtual assistants, and any of our other products and services that display or link to this privacy policy, information collected through our call center agents and service representatives, information collected offline, and information obtained from third parties (collectively, “Services”).

This privacy policy describes the information we collect about you, how BMW NA uses this information, the choices you have regarding how we use your information, and other important information regarding our privacy practices, including steps BMW NA takes to protect this information. Please note that we may provide you with additional data privacy notices that supplement this privacy policy.

Before engaging with us, submitting information to us, or buying or using our Services, please review this privacy policy carefully. By using our Services, you understand and agree to the terms as outlined in this privacy policy.

You may print or download a pdf version of this privacy policy.


To appeal the denial of a recent request initiated from this page, please call BMW Customer Relations at (855) 811-2305 Monday through Thursday, 9am-9pm ET or Friday, 9am-6pm ET.