As required by the California Consumer Privacy Act (CCPA), BMW Motorcycles, a division of BMW of North America, LLC (BMW Motorcycles) provides California consumers with the option to opt out of certain data sharing programs that are defined as a "sale".
The CCPA broadly defines "sale" to include not only the type of selling you are familiar with, but also renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer's personal information to someone else.
Currently, BMW Motorcycles shares data about your visit to our website with advertising networks and data analytics providers that deliver customized web content and communications about BMW Motorcycles or other products or services that may be of interest to you. We also share this data to engage in market research that can help BMW Motorcycles better understand the needs of consumers like you.
Some of these data sharing arrangements may meet the definition of "sale" under the CCPA, or our advertising and analytics partners have indicated that they would like us to treat the arrangement as a "sale" for CCPA purposes and permit you to opt-out. If you would like BMW Motorcycles to stop sharing your personal data under these programs, please fill out the following web form.
Opting-out of these data sharing programs will not affect your purchase or use of any BMW Motorcycles products or services. It will also not affect any disclosures that you have directed us to make to third parties. We will also continue to use and disclose your information for purposes that do not meet the definition of "sale" under the CCPA. For a list of those purposes, please review our CCPA notice, available here: https://my.bmwmotorcycles.com/notice/ccpa
We will not contact you to request that you change your mind in the next 12 months.
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